Mostly in Startups or Small Businesses people who manage social media struggle with their social media marketing tasks.
By incorporating few changes, one can simplify processes, increase efficiency, and free up his/her time for other tasks/learn new thing, etc
Here we talk about 4 ways which can help marketers simplify their social media marketing tasks.
1. Focus on the Platforms with Highest ROI
With so many social media platforms, it can be confusing for the marketers to choose which one to focus on. You should choose the simple principle of ROI to decide which platform you should focus on.
2. Use Social Media Management and Reporting Tools
Almost all marketers use social media tools today. If you don’t, start today. Using tools can save you hours of time. Using tools you can create content bank, schedule posts, create reports, manage all accounts at one place, etc.
3. Repost Old Posts
Life-cycle of the post on social media is not very long. So if you had good engagement on a post once, share it again. You can post the same tweet as many times (use tools for rescheduling the post) even retweets of your tweet don’t have that much of a life-time.
4. Plan & Curate content in Advance
Most of us have asked at-least once to ourselves, ‘what should I post on Facebook today?’. This is a common problem when we don’t plan for social media in advance. The process of curating content can take hours and doing that at the time when you want to post is certainly not recommended. Marketers should take 1-2 hours every week to curate and create relevant content for the social media platforms. A weekly editorial calendar must be prepared so that you can give your time to brainstorm new ideas for your social media.